Skymark Airlines latest expansion was to make Kobe a secondary base
Skymark Airlines (headquarters in Ōta-ward, Tokyo), a Japanese low-cost start-up that began operations in 1998 following after deregulation, is likely to report a profit for this fiscal year despite its big Japanese competitors and full-fledge carriers ANA and JAL, reported making heavy losses.
Skymark Airlines as an independent carrier could well weather the economic downturn, by using its lean model of business and cost reduction measures, operates just one single fleet of 12 Boeing 737-800s, common with many low-cost carriers. It used to operate a small number of Boeing 767-300s, but due to its higher seating capacity resulting in lower fuel efficiency as well as requiring more passengers to break even, were disposed of from its fleet eventually.
Skymark Airlines latest expansion was to make Kobe a secondary base, after Haneda. It has recently started a new route in December from its base at Kobe operating twice-daily flight to Okinawa. It also has announced to conduct daily flights between Kobe and Fukuoka began this month on February 1st. It is aiming to develop Kobe Airport into a regional hub by 2014, adding new routes from Kobe to Sapporo, Sendai, Matsuyama, Fukuoka, Kumamoto, and Naha.
Skymark Airlines has at the request of Ibaraki Airport to commence regular flight service using this newly built airport that is scheduled for opening in a few week’s time. Skymark Airlines has decided at the opening day of Ibaraki Airport on March 11 to conduct commemorative flights, 2 flight leaving from Kobe to Ibaraki, 1 flight each leaving from Ibaraki to Kobe and Haneda making a total of 4 flights on that day. Reservations for the commemorative flights started in January 30, and all 177 seats on all the flights were sold out in a few weeks after released. It is still considering whether to operate regular service using this airport.
Skymark Airlines market share in Japan.
| Airline | Frequency share | Capacity share |
|---|---|---|
| ANA | 48.0% | 50.3% |
| JAL | 34.1% | 35.8% |
| Skymark Airlines | 3.7% | 3.4% |
| Japan Transocean Air | 4.2% | 3.2% |
| Air Do | 3.0% | 2.9% |
| JAL Express | 3.1% | 2.6% |
| Star Flyer | 1.6% | 1.2% |
| Source: OAG Max Online January 2010 | ||
RSS
In any other country it would have been “fined for failure to comply” instead of “urged to improve”.
In a business improvement advisory, the Land, Infrastructure, Transport and Tourism Ministry told Skymark its safety management was inadequate.
The ministry has also found nine new problems with the airline’s flight operations, including failure by cabin attendants to communicate with foreign pilots due to the attendants’ inadequate English-language skills.
http://www.japantoday.com/category/business/view/ministry-tells-skymark-airlines-to-improve-work-practices