Japan Marketing News
Information and insights on products, advertising and marketing in Japan.
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US: nuclear danger in Fukushima is worse than Japanese government says |
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The chairman of the United States Nuclear Regulatory Commission has made a statement that the earthquake and tsunami-induced damage at Japan's Fukushimi Daichi Nuclear Power Plant (Plant 1) is worse than Japanese officials have been saying. More here and here. (Japan Marketing News) 03/16/2011 07:12 PM |
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*Latest news on Japan earthquake and tsunami* |
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For the latest developments on the earthquake and tsunami that rocked Japan on March 11, 2011, visit Japan Earthquake and Tsunami News here. (Japan Marketing News) 03/13/2011 04:34 PM |
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Japanese handy clip makes bugs buzz off |
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Interesting alternative to traditional bug sprays here. Kiribai is a Japanese company that specializes in high-function products like pocket warmers, pressure activated ice packets and bug repellants. The Mushi Guard Clip is a convenient way to keep pests away. According... (Japan Marketing News) 04/30/2009 08:00 PM |
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Washable suits available to Japanese women too |
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In Japan over the past couple of years, we've seen washable wool in everything from Konaka men's suits to sweaters by UNIQLO. And now it turns out that manufacturers of women's suits are getting in the game too. Last week... (Japan Marketing News) 04/29/2009 08:00 AM |
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Wine soaked Japanese find another way to get tight |
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If you're from a western country where carton vinos are well established, you might be forgiven for assuming that these are the Japanese version of bottle-less wines. Of course, that's not quite the case. In reality, Spavino is a kind... (Japan Marketing News) 04/27/2009 08:00 PM |
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Japan is one step closer to making every surface an ad |
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Been so busy these past few weeks I didn't get a chance to mention this ground-breaking new media that appeared on Tokyo trains about a month ago. Japanese printing companies have started offering advertisers the ability to display moving pictures... (Japan Marketing News) 04/26/2009 08:00 PM |
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"Air's another new Doritos product from Japan Frito Lay. . ." |
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You get a nice light crunch from these air filled triangular pockets just released under the Doritos brand by Japan Frito Lay. According to the package there is a patent pending on the product. (Japan Marketing News) 04/21/2009 08:00 PM |
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Want FREE beer? Try Kirin |
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Whoa. I had to do a double take when I saw the latest offering from Japan's Kirin Brewery. No, they're not giving away free brews (awwww). "Kirin Free" is a malty tasting beverage that's free of alcohol (the package shouts... (Japan Marketing News) 04/20/2009 08:00 PM |
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Smaller Japanese supermarkets get smart |
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With today's difficult economic environment, a lot of Japanese consumers have been pinching pennies more than ever before (well, pinching yen anyway). As a result, major Japanese supermarket chains have been slashing prices, and this has put a lot of... (Japan Marketing News) 04/19/2009 08:00 PM |
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Kao makes increasing sales as easy as paint by numbers |
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Interesting product here that I missed when it launched in Japan last summer. Aube Couture Designing Eyes from Kao Sofina takes the guesswork out of applying multiple eyeshadow colors to achieve a sophisticated blended look. Think of the color wells... (Japan Marketing News) 04/15/2009 08:00 PM |


