ANA and American Express form strategic partnership to launch co-branded credit cards in Japan
Tokyo, October 5, 2009 – All Nippon Airways Co., Ltd. (headquarters: Minato-ku, Tokyo; President: Shinichiro Ito; hereinafter “ANA”) and American Express International, Inc. announced the formation of a strategic alliance to launch three co-branded credit cards – the ANA American Express® Card, the ANA American Express® Gold Card and the ANA American Express® Super Flyers Gold Card. This is the first time that American Express is issuing cards through a partnership with a Japanese airline. Member applications for the new cards are to be accepted starting on Wednesday, October 7.
ANA has an extensive customer base in Japan and manages the popular frequent flyer program, ANA Mileage Club (hereinafter “AMC”). American Express is a recognized global leader in travel and payment services, renowned for offering high-quality travel services and support worldwide. Through this new alliance, the two companies have combined their respective strengths to issue credit cards that offer maximum value for both travel and everyday use.
Special campaigns to mark the launch of the ANA American Express Card, include a chance to win a pair of round-trip business class tickets to one of 16 of the world’s major cities, and ANA American Express Membership Rewards ‘bonus points’ campaigns for new ANA American Express Cardmembers.
By leveraging their existing expertise to provide customers with increased quality and convenience, both companies aim to expand their card sales channels and customer base.
Applications for ANA American Express cards
Applications for the new ANA American Express cards will be accepted from Wednesday, October 7.
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