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AirAsia Japan to establish base in Tokyo Narita airport – The winners and the losers

July 21st, 2011 moderator No comments
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The news of the formation of AirAsia Japan Co Ltd, a joint-venture between ANA and AirAsia, is certainly going to travel throughout the whole of Japan and Asia. We are seeing ANA trying very hard to expand itself vertically if not horizontally or a hybrid, to venture in not one but two low-cost carriers.

Just beginning of this year, we were treated to the news of the creation of A&F Aviation Co Ltd, then later to Peach Airlines, also a joint-venture between ANA and HongKong Far Eastern Investment Group. The weird thing about it is that why would ANA be thinking of forming a low-cost airlines and based it in Kansai International Airport(KIX) Osaka, where in the last few years we heard constant news of foreign airlines backing out from this market. The explanation I gave myself back then was, for ANA to form a new airline or in any other business, it should not be eating into its own market share. So, ANA was hoping to spur demand and to create a new market. And now it finally makes more sense to me, as things begin to unfold.

The biggest price for any airlines eyeing on the Japanese market is to be able to operate from Haneda airport if not Narita airport. ANA certainly must have planned it right from the start who to choose as its favorite partner. Rumors was saying Jetstar, which later Jetstar went to JAL and then could it be Singapore’s Tiger Air, but poor little kitten has been struggling and is no match for AirAsia and only to find itself good at exchanging mouth war games between the both. Isn’t it obvious that the winner would turn out to be AirAsia, asia’s largest low-cost carrier, whose tone of voice is louder than any legacy full-fledge carrier. Both big boys, ANA and JAL have adopted the same strategy that is; if you can’t beat them(LCC), join them.

Back to the local scene, Skymark Airlines, Japan’s only hopeful low-cost carrier, whose vision one day is to be able to fly out of Japan, and it is not going to take to long to happen, has announced to start operations using Narita International Airport(NRT), actually in Chiba not Tokyo, as a base. Again sending shockwaves with news of its purchase of 6 Airbus A380 aircrafts and later up its order for another 2 more aircrafts.

Shortly after this piece of news, Skynet Asia Airways turned green in color, or rather decided to adopt a new name and a new corporate identity, with a new name called Solaseed Air. Solaseed Air a.k.a the airline previously known as Skynet Asia, was thinking that the new name is catchy and easy to remember.

Not to forget and before that, JAL has decided that they have come this far, after spending so much money with marketing the JAL brand name with its JAL lettering logo, has decided to go back to using an old logo with an icon of a crane.  They said that this is to help to forget the old unsuccessful Japan Airlines that lost billions of yen, to mark a new start. They must have ran out of ideas seeking for a fresh start using dropped logo.

So much for my personal update in the airlines industry happening in Japan in the last 6 to 10 months. Competitions within the airlines are higher than ever before. The changes can be very drastic and sometimes dramatic too.

Japan Airlines and American Airlines Offer Tours to USA with JALPAK

February 17th, 2011 Press No comments
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To commemorate the joint business between Japan Airlines (JAL) and American Airlines (American) that will begin from April 1, 2011, JALPAK worked with both airlines to develop the “Japan Airlines/American Airlines Joint Special Package Tour” – a series of outbound Japan tours to the United States combining the use of both airlines. Sales (in Japan-region only) will begin from February 17, 2011 at 2 pm (Japan standard time).

Departures from Japan must be between April 1, 2011 and September 30, 2011 inclusive, and must include at least one international segment on Japan Airlines and American Airlines each. The use of both airlines brings more flight choices to customers. For instance, customers visiting Chicago, New York and Los Angeles now have more than one flight a day to choose from as JAL and American both serve these destinations at timings spaced apart as a result of their closer coordination. Customers can also experience and enjoy the convenience of using the nearest international airport terminal to downtown Tokyo on both ways of their trip if they choose the tour of 2 cities – Las Vegas and New York. These tours utilize JAL’s flight from Haneda to San Francisco for connection to Las Vegas and then to New York on American. Then, on the return, customers can fly with American on the latest route which will be launched this weekend on February 18 from New York’s John F. Kennedy Airport (JFK) to Tokyo (Haneda).

Customers wanting to visit Walt Disney World in Orlando can now return to Japan via Dallas/Fort Worth on an American flight that departs at a later schedule, extending their time in Orlando. Special rates for these tours have been set to celebrate the airlines’ new joint business agreement which brings greater benefits to customers and business opportunities to the companies.

Japan Airlines/American Airlines Joint Special Package Tour

A comprehensive offering of JAL and American’s combined network
Choose any course and experience JAL and American’s in-flight services on a single roundtrip journey
Select tours include the option of using American’s latest Haneda = New York route which will begin on February 18 from New York and February 20, 2011 from Tokyo (Haneda).

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